My name is Fianda van Kuler, a graphic designer who aims for the user to be part of the design. Either in the project's process or in the design itself. I believe that the user's reaction is the purest form of feedback that a designer can get. They are able to give you a new perspective to a communicative vision.
My work mostly focuses on three-dimensional products using digital techniques/elements.
The New Way of Seeing.
In this society we see the world through a phone screen. Not noticing the small moments around us. People are aware of this tunnel vision, but don’t want to admit it. Everyone wants to feel special, recognized en luxurious. To let people notice their own behavior, we created ‘Myopia’, the new way of seeing. Myopia confronts people with their own behavior by ‘selling’ their tunnel vision as a new luxurious product that everyone needs.