My name is Fianda van Kuler, a graphic designer who aims for the user to be part of the design. Either in the project's process or in the design itself. I believe that the user's reaction is the purest form of feedback that a designer can get. They are able to give you a new perspective to a communicative vision.
My work mostly focuses on three-dimensional products using digital techniques/elements.
We were asked to design a visual campaign for the Graduation Show 2018 at the Willem de Kooning Academy and Piet Zwart Institute. We focused on the notion of ‘turning point’, a milestone this event represents in the careers of all the graduates. It’s about the graduates’ experience and feelings, how their focus will now be on the life after the academy.